Table of Contents

1. Overview of the Case

2. Violation of RERA Norms

3. HRera’s Directive

4. Impact on Homebuyers and Developers

5. What Homebuyers Should Do

6. Conclusion

7. Related Reads to Explore

8. Explore Other Prime Real Estate Opportunities in NCR

In a significant step to ensure transparency and fairness in the property market, the Haryana Real Estate Regulatory Authority (HRera) has issued a show-cause notice to a Gurgaon-based real estate agent for engaging in unfair trade practices and misleading homebuyers with false discount offers.

According to HRera, the agent advertised a project before its registration and promised buyers heavy discounts on pre-bookings. However, once the bookings were made, the agent charged substantially higher prices, breaching both ethical business standards and RERA compliance rules.

Overview of the Case

The RERA Act strictly mandates that no property can be sold or marketed before its registration with the respective state authority. The Gurgaon agent in question reportedly conducted marketing and sale activities for an unregistered project, thereby violating Section 9 and 10 of the RERA Act, 2016.

Additionally, the false discount offer amounted to a deceptive marketing tactic, violating provisions related to consumer protection and fair disclosure under RERA and Consumer Protection Act, 2019.

Violation of RERA Norms

The HRera panel has demanded an explanation from the concerned agent, seeking clarity on how the bookings were facilitated and payments were accepted prior to project registration. The Authority also indicated that, if proven, these actions could attract penalties, license suspension, or blacklisting of the real estate firm.

This move is part of HRera’s broader crackdown on unregistered agents, misleading property advertisements, and pre-launch offers that exploit homebuyers’ trust.

HRera’s Directive

For homebuyers, this case serves as a crucial reminder to always verify RERA registration details of any project before making a booking. Developers and agents are also being cautioned that HRera will continue monitoring digital listings, promotional campaigns, and on-ground marketing to prevent fraudulent practices.

The incident underscores HRera’s ongoing commitment to restoring buyer confidence and ensuring accountability in the Gurgaon and wider Delhi-NCR real estate markets.

Impact on Homebuyers and Developers

Before investing in any property:

• ✅ Check RERA registration number on the official HRera portal.

• ✅ Avoid pre-launch offers without proper approval.

• ✅ Demand written documentation for any discounts or price benefits.

• ✅ Verify the agent’s RERA license and legitimacy.

These proactive steps can help prevent being misled by unauthorized brokers or unregistered projects.

What Homebuyers Should Do

The HRera action highlights the increasing regulatory vigilance in Haryana’s real estate market. Such cases reaffirm the importance of legally verified property transactions, transparent dealings, and ethical practices in ensuring a healthy real estate ecosystem.

With more buyers now turning toward verified platforms like TFRG, the focus is shifting to legally compliant, RERA-approved, and brokerage-free property transactions in Delhi NCR.

Conclusion

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Related Reads to Explore

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